Do you get overwhelmed by terms like “funnel optimization”, “lead magnets”, “cost per acquisition”, “lifetime value”, “click thru rate”, “impressions”, “share of voice”, “TAM”, “USP”, “conversion rate”, etc? The world of marketing and advertising is more complex than ever. You are good at running your business and providing the products and services your clients need. We are good at helping those clients find you. For certain Grow Partners, we step in as a fractional chief marketing officer to handle the task of customer acquisition while they continue focusing on the part of their business they are good at: Delivering results for clients!

The old saying is true: “You cannot manage what you do not measure”. One of the biggest mistakes we see clients make is failing to measure critical metrics needed to effectively navigate their business decisions. For our Growth Partners, we can help get the right telemetry in place, identify the right KPIs, setup reporting dashboards, provide goal setting best practices, and make sure each business decision going forward is rooted in accurate data. From right sizing the opportunity ahead, estimating market share for each competitor, and identifying which marketing channels you are best positioned to win on…Virginia Mergers & Acquisitions will get you oriented towards “true north”. No more guessing about what the right next step to take is!

Some plays in the playbook can work for any business. But sometimes you need industry specific expertise to grow. For our Growth Partners, we will leverage the wisdom and skill of industry veterans to help shed light on the path forward. Our network affords us with access to business owners across many sectors, so when you apply to partner with Virginia Mergers & Acquisitions we will check to see if we have the right industry knowledge in our network before accepting your application so that we are confident that the strategies we recommend implementing in your business are tried and true.